White-label products are sold by retailers but made by third parties, allowing price undercutting. Retailers branding white-label products themselves foster customer loyalty by exclusivity.

While private label’s dollar share of the US CPG market has hovered stubbornly around 18% in recent years, things started to change in 2017, according to new data from Nielsen, which says store brands ...

Wholesaler United Natural Foods Inc. said it will debut nearly 50 new private label products this month at its Spring and Summer Selling Shows in Long Beach, Calif., and Orlando, Fla. The products ...

As the importance of health and wellness continues to grow, the consumer demand for clean label products increases. And, whilst this growing need is important to consider, it is also imperative to ...