(Nasdaq: SCOR) today announced it is celebrating 50 years of continuous box office measurement, with its movies division marking five decades of innovation, industry trust, and global leadership in ...

The measurement giant and box office data provider says it's undergoing cuts "as part of its broader efforts to improve cost efficiency." By Erik Hayden Executive Editor, Business Amid concerns about ...

Add Yahoo as a preferred source to see more of our stories on Google. Comscore, Inc. has been granted accreditation by industry watchdog Media Rating Council for its national and local TV-audience ...

Kelly Barrett has left Comscore to become the new Senior Vice President of Product Management at Samba TV.— This story first ...

“The last year has placed the media industry at a crossroads, and it’s clear that the chosen path ahead is the road less traveled,” remarks Bill Livek, Executive VP and CEO of Comscore. “The ...

Comscore now has something Nielsen doesn’t: local TV measurement accreditation. On Wednesday, Comscore announced that it secured Media Rating Council accreditation for both national and local TV ...

NEW YORK—Comscore has announced that it is calling “a groundbreaking advancement” to its measurement tools with a significant update to its Comscore Campaign Ratings (CCR). The upgrade extends ...

RESTON, Va.—Comscore has announced that it has acquired Shareablee, a major marketing analytics and measurement company in the social media space. Financial terms of the deal were not disclosed. The ...

Comscore has let it be known that it will seek Media Rating Council audits for its national and local television measurement offerings sooner than originally planned. At Comscore’s request, the target ...

Audience expansion in both ad-supported (AVOD) and FAST channels shows no signs of slowing with big gains across the board. That’s the key finding from a new study from Comscore that examines the ...

Among the challenges as media fragments is audience measurement. As viewers migrate across the video landscape using various devices, content providers and advertisers need to know the size of the ...