WPP has unveiled an AI tool called WPP Open Pro for marketers to plan, create and publish campaigns independently, without the help of an agency. WPP Open Pro builds on WPP Open, the holding company’s ...
WPP has launched Agent Hub on its AI marketing platform WPP Open. The Agent Hub is an internal app store where users can select AI agents powered by WPP’s decades of data, capabilities and best ...
WPP today unveiled a new version of its marketing operating system WPP Open that’s designed to appeal to smaller clients across the global ad market. It’s called WPP Open Pro, designed as a self-serve ...
She joins from The Estée Lauder Companies and will be responsible for designing, implementing and embedding the operations ...
KFC and Pizza Hut Singapore have appointed WPP Media as its integrated media agency for the country, following a competitive ...
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WPP’s CTO says AI is reshaping advertising. But creative judgment needs to remain in human hands
In the world of marketing, artificial intelligence tends to get the most attention when it is featured prominently in splashy creative advertising campaigns from big brands like Coca-Cola and Nike.
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