A riddle: when is a search engine not a search engine? One of the most popular blog search engines isn't really a search engine at all, and its index spans far more than just blogs. Today, we'll ...

Learn what Search Engine Marketing (SEM) is, how it works, and how it helps businesses drive traffic, generate leads, and grow with targeted paid ads.

For many people Google is search — they’ve simply never considered an alternative. But there are plenty of search engines other than Google, offering benefits such as increased privacy, environmental ...

Firms are changing the way they present information on their websites, so they get noticed by AI.

Turning search into a tool I control, not just consume.

So far, 2025 has already been littered with posts questioning the value of investing in SEO in the new world of AI, where users can get direct answers to their questions. I want to offer a more ...

Crawlability is the ability for search engines to access and navigate your website’s pages. It’s what allows your content to be discovered, indexed, and shown in search results. Without crawlability, ...

Zach began writing for CNET in November, 2021 after writing for a broadcast news station in his hometown, Cincinnati, for five years. You can usually find him reading and drinking coffee or watching a ...